CRM Bonus Engine

Build Smarter Campaigns. Keep Players Engaged.

Create, automate and manage targeted player campaigns from one flexible system. Combine bonuses, free spins, tournaments, segmentation and real-time reporting to deliver more relevant player experiences.

10 ACTIVE PROMOTION SUITES
TournamentCOMPETITION
Cash & Freebets
RaceFAST VOLUME
Instant Cash
MissionQUESTS & TASKS
Freebets & Coins
JourneyPROGRESSION
Tier Rewards
LadderVIP TIERING
Multipliers & Cash
CashbackPROTECTION
Real Cash Rebate
Chat RainSOCIAL DROP
Micro-Bonuses
Mystery Bet DropSURPRISE DROP
Instant Drops
Reward CampaignDIRECT CRM
Free Spins
Lucky WheelDAILY RETENTION
Daily Rewards

More Ways to Reward Every Player

Create bonuses for different stages of the player journey. Configure the audience, eligibility rules, reward, timing and campaign limits from one central interface.

Player Segmentation

Advanced audience targeting

Automated Campaigns

Set and forget promotions

Real-Time Analytics

Multi-level bonus reporting

Tournaments

Leaderboards and prizes

Free Spins

Custom rules and triggers

Cash Races

Time-based competitions

Missions

Drive engagement with tasks

Gamification

Chat Rain, Journey, mystery drop, Lucky wheel

Personalized Messaging

Push notifications, in-game custom messages

The Right Promotion at the Right Moment

Build scheduled and event-based campaigns that respond to player activity without requiring constant manual management.

01Player Activity
02Segment
03Campaign Rule
04Reward
05Performance Report
  • Automated welcome campaigns
  • Happy-hour promotions
  • Scheduled bonuses
  • Event-triggered rewards
  • Player-specific offers
  • Custom campaign limits
  • Bonus safety triggers
  • Configurable eligibility rules

Create Free-Spin Campaigns Across Supported Games

Select the games, players, number of spins, value and campaign period. Manage free-spin promotions from the same central system.

  • Select eligible games
  • Choose player segments
  • Configure spin quantity and value
  • Set campaign dates
  • Apply campaign conditions
  • Track performance in real time
01Select Games
02Select Players
03Configure Reward
04Launch Campaign

Turn Player Activity into Competition

Create automated tournaments with configurable scoring rules and provide leaderboard data through API for a fully branded frontend experience.

  • Bet-based scoring
  • Win-based scoring
  • Net-result scoring
  • Custom ranking parameters
  • Configurable campaign periods
  • API leaderboard feed
  • Real-time tournament tracking
Weekly TournamentBet-based scoring · API leaderboard feed
  1. 01Alex M.1,840 pts
  2. 02Priya S.1,712 pts
  3. 03Luca R.1,640 pts
  4. 04Nora K.1,508 pts
  5. 05Sam T.1,422 pts

Illustrative player names. No live results or revenue figures.

Build Campaigns Around Player Behaviour

Group players using relevant account and activity criteria, then deliver promotions designed for each audience.

Segment builder
CRITERIA
Account statusKYC & VERIFIED
100%
Recent activityLAST 7-30 DAYS
REAL-TIME
Campaign eligibilityDYNAMIC RULES
ELIGIBLE
New PlayersAcquisition & 1st Deposit
Active PlayersDaily & Weekly Turnover
Returning PlayersWin-Back 30d+ Cohort
High-Value PlayersVIP & High-Roller Tier
Inactive PlayersDormant & Churn Prevention
Custom SegmentMulti-Attribute Query Engine

The groups above are interface examples for campaign setup, not a view of a live client database.

Reach Players While They Play

Create configurable in-game pop-up messages that support campaigns, tournaments and promotional activity.

ANNOUNCEMENT

Campaign announcement

A new promotion is ready for the selected audience.

LEADERBOARD

Tournament update

Leaderboard positions have changed for the current event.

BONUS READY

Reward notification

A configured bonus is now available to claim.

TIME SENSITIVE

Promotion reminder

The campaign window is still open for eligible players.

See What Every Campaign Delivers

Monitor campaign participation, player activity and profitability through clear real-time reporting.

REAL-TIME CAMPAIGN TELEMETRY
LIVE ENGINE STREAM
Campaign participation
Live
Reward usage
Live
Player engagement
Live
Campaign profitability
Live
Tournament activity
Live
Segment performance
Live

Features & Capabilities

Registration bonuses

Deposit bonuses

Login bonuses

Automated welcome packages

Cashback

Happy-hour campaigns

Birthday bonuses

Free-spin campaigns

Tournament engine

Custom scoring parameters

Player segmentation

In-game pop-up notifications

Bonus safety triggers

Campaign management

Real-time analytics

Campaign profitability reporting

API leaderboard feeds

Missions, Races

From setup to growth

  1. Connect

    Connect the promotional system to supported games.

  2. Configure

    Build bonuses, segments and tournament rules.

  3. Launch

    Activate campaigns for the selected player groups.

  4. Measure

    Track campaign performance in real time.

  5. Grow

    Adjust offers using engagement and profitability reporting.

Common questions

Which campaign types are available?

The system supports login, registration and deposit bonuses, automated welcome packages, cashback, happy-hour campaigns, birthday bonuses, free spins, custom tournaments, leaderboard feeds, player segmentation and in-game pop-up notifications.

Can game providers use the promotional tools?

Yes. Game providers can give operators more ways to promote their games through a single API integration, without building every promotional tool internally.

Can campaign performance be tracked?

Yes. Campaign performance can be tracked in real time, with reporting designed to show engagement and profitability.

Does it work with The Ear aggregator and games?

Yes. CRM & Promo Tools can be used independently or with other products in The Ear ecosystem, including the Casino Aggregator and The Ear Casino Games.

Can bonus campaigns target specific player segments?

Campaigns can be configured for selected player audiences using the available segmentation tools and campaign rules.

Can operators create free-spin campaigns?

Yes. Operators can configure free-spin campaigns across supported games, including the eligible audience, number of spins and campaign period.

Can operators create custom tournaments?

Yes. The tournament engine supports configurable scoring parameters, campaign periods and leaderboard data delivered through API.

Build Your Next iGaming Product

Tell us what you want to launch, improve or scale. Our team will help you identify the right combination of products.